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Vice President, Publicity

ABOUT US: CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total network lineup was watched by more than 130 million people a week during the 2012/2013 season. The Network has the #1 drama/scripted program, NCIS; #1 sitcom, THE BIG BANG THEORY; #1 newsmagazine, 60 MINUTES; and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports. DESCRIPTION: Develop and implement strategic PR campaigns and compelling story angles to enhance and increase client visibility using all traditional and emerging forms of media to support CBS Series. Create and disseminate information and unique, visually appealing content across all national and local media with a strong emphasis on social media and otherdigital platforms. Liaison with talent, producers, and management to facilitate ongoing publicity support for series. Plan, develop and executes talent publicity trips, press junkets and on-set media visits in support of series. Draft press materials, pitch angles, talking points, fact sheets, pitch letters, media alerts and press releases for assigned series. Develop professional relationships, trust and credibility with media writers/editors, talent bookers, content creators and influencers to build program awareness. QUALIFICATIONS: Minimum 7 years experience in media relations. Strong organizational and management skills. Ability to set goals and prioritize. Must have excellent knowledge of social media and new emerging platforms. Strong contacts and excellent relationships with key media and influencers across print, digital, and electronic platforms. Must be a fast-moving, strategic thinker. Highly collaborative, flexible and adaptable, with strong diplomatic and influencing skills. Excellent written and oral communications skills. Experience drafting speeches/remarks for senior management, as well as briefing documents and releases is required. Previous experience rolling out creative and innovative communications campaign REF#: 31670
Salary Range: NA
Minimum Qualification
8 - 10 years

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