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Account Executive, Digital

Account Executive, Digital
REF#: 30449
CBS BUSINESS UNIT: CBS Television Stations
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: Studio City, CA
ABOUT US:
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV's satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).
DESCRIPTION:
KCBS2/KCAL9 TV, the CBS Owned & Operated Duopoly in Los Angeles, is seeking a Digital Account Executive who will report to the Digital Sales Manager and be responsible for prospecting, developing, closing and maintaining advertising accounts with KCBS/KCAL and CBS Local Digital Media.
Primary role will be to grow online ad sales revenue and exceed revenue goals; position will be focused on creating new business opportunities and growing existing partnerships with agencies and clients.
Sell online advertising placements across CBS Local Digital properties including CBS Local websites and apps, mobile, social platforms and third-party offerings.
Prioritize and organize sales calls based on maximum potential return.
Source and respond to local RFP's making strategic recommendations to win business and maximize online revenue.
Create and sell unique digital sales promotions, including custom video, editorial, contests and special advertising programs.
Analyze competitive online media marketplace
Responsible for day-to-day management of individual ad sales; including forecast management, campaign management and sales analysis.
Order-entry and management of digital campaigns in Wide Orbit.
Submit online campaign creative and track pacing in Google DFP.
Work with CBS creative teams on production of digital campaign deliverables.
Manage creative process for ads including resizing, digitizing, etc.,
Monitor campaigns to optimize client ROI and performance.
CORE COMPETENCIES:
Results Focused, Self-Starter
Internet Advertising Savvy
Ability to work autonomously
QUALIFICATIONS:
Minimum 2-3 yrs of online advertising sales. Other media sales experience is a plus.
Dedicated and driven work ethic, excellent writing skills, and comfortable making presentations to all size groups (5-50), outstanding computer skills.
Must excel with PowerPoint and Excel and/or Pages and Numbers.
Understanding of Wide Orbit, Google Analytics, Google DFP, ComScore, and Adobe Creative Suite are a plus.
EEO STATEMENT:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled



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